Our Philosophy
Organic Care, Naturally There.
At HONESTFARMS, our journey began with a deep concern for the devastating impact of water pollution on our marine life. Determined to improve the quality of the fish on our plates, we set out to make a meaningful change.
We started as a community aquaponics urban farm to make organic vegetables accessible to everyone. Through our exploration into sustainable farming practices, we discovered better and more innovative methods to farm fish that harnessed the power of nature and cutting-edge technology, all while protecting the environment.
As part of our mission to give back, we wholeheartedly allocate a portion of our sales to support river and sea rehabilitation projects, nurturing the waters that sustain us.
Now, we focus on farming freshwater fish in responsible and ethical ways.
Our advanced technology and meticulous approach allow us to bring the best fish to your table, making sure every meal is not only fresh but exceptionally delicious.
Vision
"We envision empowered communities thriving on locally farmed food. We are dedicated to educating and inspiring others to adopt sustainable farming practices, creating a healthier planet for future generations."
Mission
"Our mission is simple: we want to transform how fish are farmed and sourced, so every household can enjoy farm-fresh, tasty, and pure fish fillets."
Quality, sustainability, and community — we are dedicated to providing the highest quality fish fillets while reducing our environmental footprint.
"We believe in nourishing body and soul with food sourced to the highest standards."
The journey of HONESTFARMS began with a commitment: to bring fresh, organic vegetables to our community through innovative urban farming. But we didn’t stop there. Recognising the potential of sustainable fish farming, we developed a hybrid aquaculture system that conserves water and minimises waste, allowing fish and plants to flourish together.
We believe in nourishing the body and soul with the finest ingredients. Our fish are ethically raised using handpicked, natural feed, including our own organic vegetables. The result? Freshwater fish fillets that are delicious, safe, and free from harmful additives.
Every choice we make is a mindful approach to innovative food options and protecting the environment. We envision a better future for your loved ones and our planet— from our farm to your plate.
By choosing HONESTFARMS you are supporting a commitment to quality, sustainable farming, and ethical practices.
By choosing HONESTFARMS you are supporting a commitment to quality, sustainable farming, and ethical practices.
Nourish your loved ones with the best!
Try our farm-fresh fish fillets and see why families love HONESTFARMS.